But Brad Goldberg, president of Peak6 and Spark’s new board director as of August, said that through modernizing the company’s technology and focusing on how to effectively market its two best known sites — JDate and Christian Mingle — the company will adapt and “take advantage of the changing industry landscape.”JDate was created in 1997 in a West Los Angeles condominium; Christian Mingle was added in 2001.
Spark Networks (which trades under the ticker symbol LOV) eventually grew to about 30 dating sites, but the crown jewel has always been JDate. Goldberg estimates that 70 percent of the Jews of dating age in the United States have had some contact with JDate or JSwipe, with about one million registered users.“We’re unambiguously touching a greater percentage of the Jewish population than ever before,” he said.
Do consumers want to find a special someone or just anyone?
Internet dating used to mean filling out questionnaires to match interests and culture.
With sites like Tinder, Bumble and Hinge, it is all about who is nearby and available.
Since 2011, Spark Networks has been led by a rotating array of chief executives — four over five years.It was also involved in an ugly legal fight over the letter J in JSwipe, and its share price recently dropped to under a dollar from a high of .92 in May 2013.In August, Spark sold 16 percent of its stock to the investment firm Peak6, laid off workers and closed its Israel office.This comes at a time when an increasing number of Americans are trying to find partners online.According to the Pew Research Center, 15 percent of Americans have used online dating sites or mobile apps, compared with 11 percent in 2013.