Extreme dating service
Dating sites with high entry barriers and a focus on more serious relationships seem to be more popular with women.
e Harmony creates a barrier to entry by asking all members to fill out a lengthy questionnaire before joining, while both e Harmony and Match users show their seriousness by paying for a subscription.
Sites that promote casual hook-ups and extra-marital affairs are dominated by men but, when it comes to more serious relationships, women are just as interested in online dating.
Chief executive David Vermeulen believes this selection process has attracted more women.Ashley Madison’s hack gave insight to a world where millions of men swapped messages with female-impersonator bots.But though more men than women use online dating overall, it seems that some major dating websites successfully subvert this trend.The questions posed by the various sites are too rudimentary, Webb says, and they tend to focus on a grocery list of requirements.“In order to really match people based on more than preferences — which is to say their personalities, their observable behaviors and the like — you’d need more sophisticated machine learning, more natural language recognition, more computing power,” she says.