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Pleasant exchanges can quickly turn hostile if a woman doesn’t respond in the desired way, or sexually explicit pictures may arrive out of the blue.
Behaviour like this on Bumble leads to users being banned. ‘We count anything that offends a user as abusive and we strongly encourage women to report it straight to us.‘The men who use Bumble appreciate a confident woman, a woman who has a voice,’ she continues.
Bumble works in a similar way to Tinder – prospective dates are offered based on location, users swipe right for yes, left for no thank you – but, crucially, women call the shots.
Men cannot initiate a conversation (even if their ‘yes’ swipe leads to a match), and the female party has 24 hours to start a chat before the match expires.
Although she was working in marketing – a less male-dominated section of the tech industry than most – Whitney still felt at a disadvantage.
The app – which now boasts 12.5 million users (one million of those, and rapidly rising, in the UK) – is the brainchild of Whitney Wolfe, a 27-year-old entrepreneur.
‘I’m a very confident person, but I felt as if I was always supposed to be more submissive when it came to dating,’ says Whitney, former vice president of marketing at Tinder, where she was a co-founder.
‘I couldn’t keep up with the tech-speak and know-how.
It wasn’t really my fault; nobody had ever encouraged me to,’ she says.