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Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.
Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?
Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily. What’s more, in statistical terms, this 5 percent improvement over the subjects of Guilford’s original study is insignificant.
It was an appealing and apparently convincing message.
Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends.
It is an opportunity for us to reflect on the language and ideas that represented each year.
So, take a stroll down memory lane to remember all of our past Word of the Year selections.
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