A phone dating

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Calls take place in-app so the company can keep track of how long they last.

After the first call, people will be able to message each other.

New research from the Pew Research Center shows that in the past two years, the percentage of US adults who had used a dating app tripled.

But that doesn't mean all dating apps are created equal.

But Hotline founder Sam Ballantyne, who turns 28 on Valentine's Day, set out to do the opposite.

He created the app to introduce as much "friction" as possible into dating so people only interact with each other "when they really want to." Ballantyne said the idea for Hotline actually came after matching with a woman on Tinder last April.

But regardless, there were stark differences between popular apps like Tinder, Ok Cupid, Bumble, and Hinge.

To qualify, an app had to have more than 2,000 reviews across the App Store and the Google Play store.

It quickly became a smash hit, and recently sold a majority stake to a Chinese gaming company.

Download Grindr (i OS, Android) Zoosk recently had to lay off a third of its staff after being crushed in the market by apps like Tinder.

Hotline, which launched Monday in New York, wants to bring authenticity and discernment back to online dating. " until after you've spoken on the phone at least once.

The first required interaction if you connect with someone on Hotline? In interviewing tech founders, many say they've built an app or service that's designed to be as effortless as possible for the user.

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